The DNA of C-suite sales and marketing leaders is the starting point for the latest in a series of EY thought leadership programs that seek to understand what it takes for C-suite level executives to succeed. The new report examines the changing roles of the chief marketing officer (CMO) and chief sales officer (CSO), including an analysis of the recent emergence of commercial leaders who head both sales and marketing.
- Here is the link: http://www.ey.com/Publication/vwLUAssetsPI/EY_CMSO_-_The_DNA_of_the_sales_and_marketing_leader/$FILE/EY-The-DNA-of-the-CMSO-2014.pdf \
The report offers valuable insight into what it is to be a sales or marketing leader today. It further considers how the two roles might evolve, with a discussion of the recent emergence of commercial leaders who head both sales and marketing.
Below are some highlights:
- Big data is not just about driving sales.
- When the CIO and I agree on our end goal, it really does not matter whether marketing or IT funds the project.
- Our top priority is putting an integrated content strategy in place.